Fytomax | Nutrient Secure India

The Problem We Are Solving

India eats enough.
India does not eat enough protein.

The recommended daily intake of protein-rich foods is well-defined. What Indians actually consume tells a different story — one that has been building for decades and shows up in malnutrition, preventable health outcomes, and stunted growth across the country.

73%

of Indians are protein-deficient

Roughly three in every four Indians do not meet daily protein requirements.

~57%

of recommended pulses consumed daily

Average Indian consumes ~38–53g of pulses vs the recommended 80g per day.

~58%

of recommended milk consumed daily

Daily milk consumption is ~175g against the recommended 300ml.

Intake Comparison Table

Food Source	Recommended Daily (ICMR)	Actual Consumed (National Average)	% of Recommendation
Cereals & Millets	250–275g / day	~300–396g / day	~120–145%
Pulses	80g / day	~38–53g / day	~47–66%
Milk & Milk Products	300ml / day	~175g / day	~58%

Source: ICMR Recommended Dietary Allowances · National Nutrition Monitoring Bureau

The Founding Moment

We asked a simple question.
Nobody had answered it.

India is one of the world's largest soybean-growing nations.

And yet — India's nutrition industry had no domestic source of high-quality Soy Protein Isolate. Not one plant. Not one manufacturer. The most powerful plant protein ingredient in existence, derived from a crop India grows in abundance, was simply not being made here. We could not find a good reason for that. So we decided to fix it.

Indian-grown soybeans and Soy Protein Isolate flour on a plate

“If the soy is grown here, and the protein need is here, why is the solution being manufactured on the other side of the world?”

— The question that started Fytomax Nutrition

Four founding pillars

India grows the raw material.

Maharashtra and Madhya Pradesh are among the world's most productive soybean belts. The crop, the farmers, and the agri infrastructure are all here. Mahyco Group has worked with soybean farmers across these regions for decades.

The nutrition science is settled.

Soy Protein Isolate achieves a PDCAAS score of 1.00 — the highest possible, equal to casein and whey. Complete amino acid profile for all age groups. The solution already existed scientifically.

The manufacturing gap was the only problem.

India's nutrition industry needed a domestic, high-quality, traceable SPI source. No one had built that plant.

The right partnership to build it.

Mahyco Group — agri expertise across farmer networks. Kanoria Chemicals & Industries — industrial scale and process infrastructure. Together, the founding of Fytomax Nutrition Private Limited.

The Science Behind Our Choice

Of all plant proteins,
soy stands alone.

We chose soy because the science is unambiguous — no other plant-based protein delivers complete nutrition at the quality, digestibility, and sustainability that soy achieves. We chose soy because it is the right answer for India's nutrition challenge.

Complete Protein · PDCAAS 1.00

The only plant protein to achieve maximum digestibility score. Equal to casein, whey, and egg white. Every essential amino acid. Every age group.

Most Sustainable Source

Least land and water input per kg of protein output compared to any animal protein. The most nutritious protein is also the most sustainable one.

Highest Protein Concentration

At 90%+ protein content, SPI carries more protein per gram than any whole food. Can be incorporated into everyday Indian food without changing what people eat.

PDCAAS Comparison — Protein Digestibility Score

Protein Source	PDCAAS Score	Rating
Casein & Whey	1.00	Maximum
Soy Protein Isolate	1.00	Maximum
Egg White	1.00	Maximum
Beef Protein	0.92	High
Pea Protein	0.89	High
Wheat Gluten	0.25	Low

Source: FAO/WHO Published Method · PDCAAS = Protein Digestibility Corrected Amino Acid Score

Plant protein in every Indian's diet.
That is why we exist.

India does not have a soy problem. India does not have a farmer problem.

India does not have a nutrition science problem.

India had a manufacturing gap. We closed it. Fytomax is the result — and the beginning.

≥90%

Protein Purity
PDCAAS 1.00

100%

Traceable
Non-GMO India-origin

Products
SPI · Fiber · Syrup

Mahyco Group
× Kanoria Group

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Data sources: ICMR Recommended Dietary Allowances · FAO/WHO PDCAAS · Euromonitor International · Science Vol. 370 (2020)

India eats enough. India does not eat enough protein.

We asked a simple question. Nobody had answered it.